العربية

SaaS advisor · Founder, ASaaSI Middle East

Hi, I'm Mohamed.

I spent fifteen years inside SaaS companies across MENA, from Singapore to Cairo, Dubai and Riyadh. Today I sit down with founders about what's holding their company back, train teams, and share what I've learned.

Book SaaS 101 for FoundersBook a SaaS Clarity Call
3,000+
people trained in 10 years
250+
founders, one to one
15
years in SaaS
Mohamed Elsherif, seated and laughing, in a black roll-neck against a dark ground.

Last online course of 2026

SaaS 101 for Founders

The last online course I run this year. Four live sessions on how SaaS works, before you spend time and money building one.

Dates
Friday 6, Saturday 7, Friday 13 and Saturday 14 November 2026
Time
9 to 11 pm Cairo time
Seats
25 of 50 seats left

From 2,000 EGP

Book your seatSee the program

Brands I have worked with

  • Extend
  • Crowd Analyzer
  • FIFA
  • Agthia
  • BLVD World
  • McDonald's
  • World Bank
  • Riyadh Season
  • The American University in Cairo
  • AUC School of Continuing Education

Brands and organisations I have worked with, directly and through Crowd Analyzer and Extend.

What do I do?

I work with founders

When the company has grown and the way it's run is what's slowing you down, I'll spend an hour with you on the one thing holding you back. You leave with a decision you can act on this week.

I train teams

Half-day workshops for your team: pricing and packaging, or how your company makes money in terms engineers already use. Built on your numbers, not a textbook's.

I speak and I share

On stages, in universities and accelerators. And on the SaaS Blog I write down what I've seen first-hand from the inside.

Train your SaaS team

Two half-day workshops for the whole team, built on your own numbers rather than a textbook's.

Pricing & Packaging Workshop

Half-day · your team · $500

Get the price right and package it so it sells. You leave with a completed workbook and a working pricing model.

SaaS Business for Engineers

Half-day · engineering and product teams · $500

How your SaaS makes money, in terms engineers already use: MRR, churn, CAC, gross margin and what the cloud bill does to it.

All the ways to work together

The MENA SaaS Webinar

Live conversations with the founders and operators building SaaS in the region. Recordings stay on BrainsMingle.

Featured webinar

The Legal and Contractual Guide for Tech Ventures

15 September 2026 · SANNAD for Business Solutions

Tech ventures do not always fail on the code; sometimes the problem starts at the signature. An unclear scope, undefined delivery dates, unpaid additions, a dispute over who owns the code, or a technical partner walking out mid-project. Small details like these turn into a conflict that costs you time, money, and sometimes the whole venture. A webinar from ASaaSI Middle East with SANNAD for Business Solutions: the legal and contractual guide for developers and founders. Delivered in Arabic.

Watch

All webinars and events

What participants say

  • What I gained from this course goes beyond information. I acquired new skills, joined a lifelong community, and had the opportunity to engage in meaningful and open business discussions.

    Shahd Mohamed

  • The course was very insightful and changed my perspective about a lot of aspects when it comes to validation and founder–market fit. The Coach prompts are amazing to help you and challenge you to refine the idea and the statements needed to make things straight.

    Omar Youssef

  • Don’t be over optimistic about your idea, it might just be more of a burden than an actual money maker! Mr. Mohamed will challenge your idea for you, but you’ll have to defend it yourself! If you really want to go to the founders circle and live that messy life, FIGHT. Thanks Mr. Mohamed Elsherif for providing me with the knowledge, tools, awareness and POWER to move on.

    Mohamed Ali

  • ممتنة لك بحجم السماء يا محمد الشريف، وكم خبراتك المميزة التي استفدنا منها على مدار الكورس.

    Mariam Rabie
Cohort group photo, outdoors.
Cohort group photo, evening session.
Workshop group photo, office.

Run your own numbers

Four tools built on the same material I teach and advise from. No sign-up, no email wall, and nothing you type is stored or sent anywhere.

All the tools

What I've written lately

Operations, pricing, growth, data and AI, and hiring. Fifty pieces, grouped so one leads naturally to the next.

21 August 2026 · 6 min read

Your SaaS Co-founder Is Not the Risk

Read

8 August 2026 · 3 min read

As a SaaS Founder, You Have a "No" Problem

Read

25 July 2026 · 7 min read

The 7 Habits of Highly Effective SaaS COOs

Read

All posts