Live cohort · 4 sessions
SaaS 101 for Founders
The SaaS basics you need to understand before you build, live with me over four sessions. What SaaS is, how it makes money, how the numbers work, and how to check that someone wants what you are building before you spend on it.
Last online course of 2026
Seats
34 of 50 seats left
Price
Early bird closed
2,000 EGP
SaaS Majlis members
Any time. Enter your membership number when you book.
2,000 EGP
Regular price
3,000 EGP
- Dates
- Friday 6, Saturday 7, Friday 13 and Saturday 14 November 2026
- Time
- 9 to 11 pm Cairo time
- Format
- 4 live sessions on Google Meet, 2 hours each
- Language
- Egyptian Arabic, with the terms in English as you hear them at work
- Certificate
- Certificate of completion
- Refund
- Full refund after the first session if the course is not what you expected
Who this is for
This course will help you if…
- You have a SaaS idea and have not started, and you want to understand before you put time and money in.
- You have just started your company and you are making pricing, product and sales decisions you are not sure about.
- You are a student or recent graduate who wants to start a company or work in a SaaS company.
- You work in a SaaS company, in sales, marketing, product or operations, and you want to see how the whole business runs, not only your part.
Honestly, it may be too basic if…
You already run a SaaS company with steady revenue and need to grow it. Talk to me instead and we will see how to work together.
What you will know after four sessions
The examples all come from us. We follow one SaaS company, with numbers in Egyptian pounds, from the first session to the last, and you calculate the MRR, churn and CAC yourself.
What SaaS really means, and how it differs from software sold once or a services company.
How to choose a pricing model, subscription, usage-based or tiers, and split packages a customer understands.
How to calculate MRR, ARR, churn, CAC, LTV, gross margin and payback, and what each number tells you.
How to check that the problem you are solving exists, and find your first paying customers before you build.
How to define the MVP: what to build now and what to leave for later.
How to draw a sales funnel that works in Egypt and the region, from the first lead to the customer paying.
How to build an AI SaaS and price the AI features without losing money on every customer.
How a SaaS company is organised inside, which stage you are at, and what your next step is.
Four sessions, eight modules
Two modules a session, two hours a session, from the idea to an AI SaaS.
Session 1 · Friday 6 November
Module 1
What SaaS really is
What SaaS means, and why software is not SaaS just because it runs in the browser.
Module 2
How SaaS makes money
Packages and pricing models, and how the choice shapes the business.
Session 2 · Saturday 7 November
Module 3
The numbers that matter
MRR, ARR, churn, CAC, LTV, gross margin and payback, calculated by hand.
Module 4
Finding a real problem and customer
Checking that someone will pay before you build, and finding the first ones.
Session 3 · Friday 13 November
Module 5
Building the product
The MVP: what to build now and what to leave for later.
Module 6
Getting customers in MENA
A sales funnel that works in Egypt and the region.
Session 4 · Saturday 14 November
Module 7
Building AI SaaS
Pricing AI features so the cost of the AI does not eat your margin.
Module 8
Inside a SaaS company
How the company divides inside, which stage you are at, and what comes next.
What you need to bring
- You do not need to write code.
- You do not need a background in business or finance. We calculate every number together.
- A laptop and a good connection to join on Google Meet and take part.
- Basic English, because the explanation is in Egyptian Arabic but the terms and slides are in English.
- If you have an idea or a problem you see in the market, bring it. We apply the lessons to it as we go. It is not required.
Who teaches it
I am Mohamed Elsherif. I have spent more than fifteen years in SaaS in the Arab world. I was COO and Head of Insights at Crowd Analyzer and Extend, and today I help SaaS companies move from one stage to the next. From working with many founders, I have watched the same mistake repeat: someone with a good idea spends months building a product, then finds nobody is ready to pay, or that the price does not cover the cost, or that customers leave as fast as they arrive. Usually nobody told them at the start how the business works. This course is that conversation.
Questions before you book
- Do I need to know how to code?
- Not at all. The course is about the business of SaaS, not about code.
- What language is it taught in?
- Egyptian Arabic. The terms and the slides are in English, as you will hear them at work.
- When and where?
- Live on Google Meet, Friday 6 and Saturday 7 November, then Friday 13 and Saturday 14 November, from 9 to 11 pm Cairo time.
- What if I attend and it is not for me?
- After the first session, if the course is not what you expected, your money is returned in full.
- Is there a certificate?
- Yes, a certificate of completion at the end of the course.
- How much is it?
- 3,000 EGP. SaaS Majlis members pay 2,000 EGP at any time. The early bird has closed.
What participants say
From participants in the MENA SaaS Foundation Masterclass, in their own words and their own language.
What I gained from this course goes beyond information. I acquired new skills, joined a lifelong community, and had the opportunity to engage in meaningful and open business discussions.
Shahd Mohamed
The course was very insightful and changed my perspective about a lot of aspects when it comes to validation and founder–market fit. The Coach prompts are amazing to help you and challenge you to refine the idea and the statements needed to make things straight.
Omar Youssef
Don’t be over optimistic about your idea, it might just be more of a burden than an actual money maker! Mr. Mohamed will challenge your idea for you, but you’ll have to defend it yourself! If you really want to go to the founders circle and live that messy life, FIGHT. Thanks Mr. Mohamed Elsherif for providing me with the knowledge, tools, awareness and POWER to move on.
Mohamed Ali
ممتنة لك بحجم السماء يا محمد الشريف، وكم خبراتك المميزة التي استفدنا منها على مدار الكورس.
Mariam Rabie
Book your seat
Pay by InstaPay, then send me the screenshot. There are 50 seats, and I will confirm yours when I have seen the payment.
Pay by InstaPay
Open the payment link on your phone, or scan the QR code with the InstaPay app. The account is elsherifhsbc@instapay.
Send the screenshot
Send the payment screenshot to me on WhatsApp, with your name. If you are a SaaS Majlis member, add your membership number so I can apply the 2,000 EGP price.
Your seat is confirmed
I confirm your seat and send you the details for joining on Google Meet before the first session.
Scan with the InstaPay app
elsherifhsbc@instapay