Webinars, sessions, community
Come and sit in the room.
Live sessions for MENA SaaS founders and operators, in Arabic or English, hosted through the SaaS Majlis community on BrainsMingle. Free unless stated.
Upcoming
Ask me anything about starting a SaaS: free live
A free 45 minute live for anyone starting a SaaS or in its first year. Bring your question about pricing, your first customers, building an AI SaaS without the costs eating your margin, or whatever is blocking you. Leave your question in the comments on the event before we start and I will begin with it. Streamed at the same time on LinkedIn, Facebook and YouTube.
- When
- 30 October 2026 · 21:00 – 21:45 (Cairo time)
- Format
- Live stream on LinkedIn, Facebook and YouTube
- Language
- Arabic (Egyptian)
Past sessions
MENA SaaS 7-Stage Growth Roadmap: Sell it, build it, run it
Most founders attempt to sell it, build it and run it in exactly the wrong order. Regional SaaS founders tend to hit the same walls in the same sequence, and the pattern repeats often enough across companies to be drawn as an actual map rather than a set of war stories. This webinar walks through that map in seven stages. For founders building products on a SaaS business model.
The Legal and Contractual Guide for Tech Ventures
Tech ventures do not always fail on the code; sometimes the problem starts at the signature. An unclear scope, undefined delivery dates, unpaid additions, a dispute over who owns the code, or a technical partner walking out mid-project. Small details like these turn into a conflict that costs you time, money, and sometimes the whole venture. A webinar from ASaaSI Middle East with SANNAD for Business Solutions: the legal and contractual guide for developers and founders. Delivered in Arabic.
The AARRR Pirate Funnel
Most SaaS founders in the region are obsessed with getting more customers. Leads come in, and revenue still doesn't grow, because they are filling a bucket with holes in it. The AARRR funnel maps the full customer lifecycle across Acquisition, Activation, Retention, Revenue and Referral, each with its own owner, metric and failure mode. It is a sequence, not a checklist: you cannot fix Referral before Retention is healthy. This session breaks down each stage in the MENA context, and why Activation kills more MENA SaaS companies than poor sales.
How to Calculate COGS Correctly in Your SaaS Company and Build a Sound Income Statement
A session on the thing many MENA SaaS founders avoid: classifying costs correctly. Most founders put numbers into the financial sheet without knowing what belongs in Cost of Goods Sold and what is an operating expense, so the gross margin does not reflect reality, pricing is built on the wrong base, and an investor sees a problem you cannot. We walk through every COGS line in a SaaS company, from cloud infrastructure to payment-processing fees, who owns each inside the company, and the most common mistake in each. Then a hands-on walkthrough of a complete Excel income-statement model for a 2026 SaaS company, with an assumptions sheet you can plug your own numbers into.
From Cairo to the world: the founder who sold his company, then bought it back
Mohamed El Masry built an AI company from scratch in Egypt and sold it to a large European company in 2022. In 2025 he bought it back, and reports 100x growth since. In this session he tells the full story: why he sold to Dstny, what made him buy back, how the buyback led to 100x growth, how agentic AI differs from ordinary automation, and how to build a tech startup in Egypt that competes globally. Tactful AI closed a $1M pre-Series A round in February 2026.
LinkedIn, Stripe, Zoom and Calendly are not enough: let's Brainsmingle!
Episode four of the MENA SaaS Webinars, with Bilal Amin, CEO of BrainsMingle. Why is professional networking still broken when we have LinkedIn, Zoom, Calendly and countless other tools? The session goes into the product itself: why BrainsMingle chose a video-first experience, who the ideal user really is, what the team believed users would love and found was wrong, the cold-start problem, and where AI fits. For founders, product managers and anyone building a community or learning product.