Topic
Growth & go-to-market
Validation, ICP, distribution and the difference between growing and scaling — which are not the same event and do not break in the same way.
Everything on this
8 pieces
As a SaaS Founder, You Have a "No" Problem
Every SaaS product team eventually hits the same wall. The backlog has two hundred items, the roadmap meeting runs over by an hour, and everyone leaves convinced their feature was the one that actually mattered. The problem is…
How to Package a Hybrid Model of PLG and SLG SaaS
My recent consultations with SaaS founders in GCC raised the same question in different shapes.
SaaS Growth vs. Scale
MENA startups closed 2025 having raised $7.5 billion, a 225% jump year-on-year, the strongest year the region's ecosystem has ever recorded. Exit activity was up 54%, concentrated in fintech, SaaS, and e-commerce across the UAE,…
Can Customer Success Managers Be Turned into Forward-Deployed Engineers؟
If you're building a SaaS or AI product right now, you've probably looked at your Customer Success team and thought: "These people are closest to the customer, can I just upskill them into Forward-Deployed Engineers and solve my…
Your ICP Is a Lie (And It's Killing Your Sales)
Most MENA SaaS founders I work with can describe their ICP in about 10 seconds. "SMEs in Egypt." "Mid-size companies in the Gulf." "Businesses with 50 to 200 employees."
You Shouldn't Have Hired that Great Salesperson!
It is Saturday, and we are back to writing! I find it really annoying how LinkedIn has not yet solved the right-to-left problem with LinkedIn Articles, which forces me to write in English. By any means, let us talk about moving…
The Rule of 40 for SaaS Businesses
For a long time the golden advice to any SaaS founder was: grow fast, profit comes later. That advice has expired. Growth without efficiency is no longer an advantage.
The SaaS Growth Paradox
Have you ever wondered why rising sales/capital can drain your business?
Stay on top of MENA SaaS
Every week: what moved in the region’s SaaS industry, what it actually means, and the practical tips I would give a founder sitting in the room. Published on LinkedIn — subscribe and it comes to your inbox too, with no algorithm in between.