Topic
Growth & go-to-market
Validation, ICP, distribution and the difference between growing and scaling, which are not the same event and do not break in the same way.
Everything on this
8 pieces
As a SaaS Founder, You Have a "No" Problem
The backlog has 200 items and every feature feels urgent. How the MoSCoW method gives a SaaS product team one visible way to decide what ships.
How to Package a Hybrid Model of PLG and SLG SaaS
My recent consultations with SaaS founders in GCC raised the same question in different shapes.
SaaS Growth vs. Scale
Did your SaaS company grow last year, or did it scale? Why founders confuse the two, and what that costs them after the Series A.
Can Customer Success Managers Be Turned into Forward-Deployed Engineers؟
Can you upskill Customer Success managers into Forward-Deployed Engineers and solve your hiring problem? The short answer: usually not.
Your ICP Is a Lie (And It's Killing Your Sales)
Most MENA SaaS founders I work with can describe their ICP in about 10 seconds. "SMEs in Egypt." "Mid-size companies in the Gulf." "Businesses with 50 to 200 employees."
You Shouldn't Have Hired that Great Salesperson!
Hiring sales to escape selling just burns cash. When a SaaS founder in MENA should hire a first salesperson, and the signs you are actually ready.
The Rule of 40 for SaaS Businesses
For a long time the golden advice to any SaaS founder was: grow fast, profit comes later. That advice has expired. Growth without efficiency is no longer an advantage.
The SaaS Growth Paradox
Have you ever wondered why rising sales/capital can drain your business?
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Every week: what moved in the region’s SaaS industry, what it actually means, and the practical tips I would give a founder sitting in the room. Published on LinkedIn. Subscribe and it comes to your inbox too, with no algorithm in between.