Conferences, newsrooms, universities and internal leadership sessions, in Arabic or English.
Dialect, Franco-Arabic and sentiment models trained on languages that behave differently. I rebuilt an Arabic monitoring system at iSentia and ran insights at Crowd Analyzer, so this is an argument from the inside rather than a survey of the field.
Why growth and scale are not the same event, why the cash gets tight in the month after the best month, and what actually breaks between $10k and $80k MRR. Built for founders and operating teams rather than investors.
What changes in cost of goods sold when a feature calls a model, what a forward-deployed engineer does that a customer success manager cannot, and where AI genuinely removes headcount from the growth equation.
Speaking engagements and training delivered for these organisations and events over the past 5 years.
Ethical AI Readiness Lab for NGOs in Egypt
AI for marketing, media, content and personal branding — a two-hour hands-on workshop, run with Educuality
IIEX Europe 2026
The Future: Building Culturally Intelligent AI for Global Insights
Make X Meetup
Turning your idea into a scalable business — built on the 7-stage MENA SaaS Growth Roadmap
Copy whichever length fits your programme. Please use the headshot below rather than a screenshot.
Mohamed Elsherif is a SaaS operations and transformation advisor, founder and CEO of ASaaSI Middle East, and a former COO at Crowd Analyzer.
Mohamed Elsherif is a SaaS operations and transformation advisor with more than fifteen years across the MENA region. He is founder and CEO of ASaaSI Middle East, which provides SaaS enablement, training and consulting to Arab-world founders, and founder of the Arab Media Intelligence Network. He was COO at Crowd Analyzer and Business Insights Director at Extend, and has trained more than three thousand participants over the past decade.
Mohamed Elsherif is a SaaS operations and transformation advisor who has spent more than fifteen years inside the operating function of technology companies across the MENA region, rather than advising it from outside. He is founder and CEO of ASaaSI Middle East, which provides SaaS enablement, training and consulting to founders in Arabic-speaking markets, and founder of the Arab Media Intelligence Network. As COO at Crowd Analyzer he led the turnaround after the company closed in 2021, reopening three offices, growing the team from two people to over a hundred and generating more than $1.5M in SaaS sales within two years. He was previously Business Insights Director at Extend and Head of Research and Consumer Insights at Crowd Analyzer. He has taught at the American University in Cairo and the Egypt University of Informatics, trained over three thousand participants and advised more than two hundred and fifty founders one to one. He holds an MSc in Social Informatics from the University of York.
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Tell me the date, the audience, the format and the language and I can answer quickly. I speak in Arabic and English, and I would rather decline early than be a poor fit on the day.
