Topic
Data & AI
Arabic media intelligence, social listening, reporting and what AI still gets wrong about a language most tools were never built for.
Everything on this
4 pieces
Listening Is a Public Service: Social Listening and Media Intelligence in Egypt
Millions of Egyptians say online every day what is working and what is not. Social listening and media intelligence turn that into faster, better service, if they are built right.
Can Customer Success Managers Be Turned into Forward-Deployed Engineers؟
Can you upskill Customer Success managers into Forward-Deployed Engineers and solve your hiring problem? The short answer: usually not.
COGS in SaaS Companies
If you run a SaaS company, there is one number on your financials more dangerous than revenue itself: cost of goods sold. Get it wrong and your gross margin, and your valuation, go with it.
Scaling SaaS The Systems You Must Build First (MENA Edition)
Going from 1 to 100 employees stresses your operating system, not just your headcount. How MENA SaaS teams scale processes and systems without breaking.
Stay on top of MENA SaaS
Every week: what moved in the region’s SaaS industry, what it actually means, and the practical tips I would give a founder sitting in the room. Published on LinkedIn. Subscribe and it comes to your inbox too, with no algorithm in between.