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Data & AI
Arabic media intelligence, social listening, reporting and what AI still gets wrong about a language most tools were never built for.
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3 pieces
Can Customer Success Managers Be Turned into Forward-Deployed Engineers؟
If you're building a SaaS or AI product right now, you've probably looked at your Customer Success team and thought: "These people are closest to the customer, can I just upskill them into Forward-Deployed Engineers and solve my…
COGS in SaaS Companies
If you run a SaaS company, there is one number on your financials more dangerous than revenue itself: cost of goods sold. Get it wrong and your gross margin — and your valuation — go with it.
Scaling SaaS The Systems You Must Build First (MENA Edition)
In the SaaS Masterclass , we often discuss how SaaS is not just software online; it is an economic and operating model. When you scale from 1 to 100 employees, you aren't just adding people; you are stressing your operating system.
Stay on top of MENA SaaS
Every week: what moved in the region’s SaaS industry, what it actually means, and the practical tips I would give a founder sitting in the room. Published on LinkedIn — subscribe and it comes to your inbox too, with no algorithm in between.