Topic
Finance & pricing
Unit economics, gross margin, the Rule of 40 and what to charge — the numbers an investor reads before they read your deck.
Everything on this
6 pieces
How to Package a Hybrid Model of PLG and SLG SaaS
My recent consultations with SaaS founders in GCC raised the same question in different shapes.
SaaS Growth vs. Scale
MENA startups closed 2025 having raised $7.5 billion, a 225% jump year-on-year, the strongest year the region's ecosystem has ever recorded. Exit activity was up 54%, concentrated in fintech, SaaS, and e-commerce across the UAE,…
The Money Flow in a SaaS Startup
My dear founder, it is very important to get your money basics straight and structured. There are a few items that you must know, even if you are planning to hire an accountant. I will share some basic items here that I hope, in…
COGS in SaaS Companies
If you run a SaaS company, there is one number on your financials more dangerous than revenue itself: cost of goods sold. Get it wrong and your gross margin — and your valuation — go with it.
The Rule of 40 for SaaS Businesses
For a long time the golden advice to any SaaS founder was: grow fast, profit comes later. That advice has expired. Growth without efficiency is no longer an advantage.
The SaaS Growth Paradox
Have you ever wondered why rising sales/capital can drain your business?
Stay on top of MENA SaaS
Every week: what moved in the region’s SaaS industry, what it actually means, and the practical tips I would give a founder sitting in the room. Published on LinkedIn — subscribe and it comes to your inbox too, with no algorithm in between.