SaaS operations & transformation
I know SaaS. Let me help.
I'm Mohamed Elsherif, a SaaS operations and transformation advisor and the founder of ASaaSI Middle East. I've spent fifteen years running SaaS operations across MENA, from the inside.
- Crowd AnalyzerChief Operating Officer, 2022–2025
- Extend | The Ad NetworkBusiness Insights Director, 2021–2023
- The American University in CairoResearch & Teaching Assistant, 2020–2025
- Egypt University of InformaticsAdjunct Instructor, 2026
- University of YorkMSc Social Informatics
Work with me
Operations & transformation advisory
For founders and executives who have validated the product and now feel the way the company runs slowing them down. Start with a $99 clarity call, then a two-month retainer, a team workshop, or help hiring the role that shapes your next stage.
The 7-Stage MENA SaaS Growth Roadmap
The 7-Stage MENA SaaS Growth Roadmap. Every stage has a way in, whether or not a cohort is running, and the MRR and team ranges tell you which stage you're in.
Speaking
Five talks on SaaS operations, AI transformation, the seven stages, AI for marketing teams, and Arabic media intelligence. Keynotes, workshops and executive briefings, in Arabic or English.
The work, in numbers
These come from ten years of cohorts, workshops and one-to-one sessions, done alongside my operating roles.
What participants say
Run your own numbers
Three calculators built on the same material I teach and advise from. No sign-up, no email wall, and nothing you type is stored or sent anywhere.
Is your business model actually SaaS?
A straight answer, and what to do about it either way.
Rule of 40 and burn multiple
Your score, your burn multiple, and the gap you have to close.
SaaS COGS and gross margin
Your gross margin, against the benchmark investors actually use.
The 7-Stage MENA SaaS Growth Roadmap
Every SaaS company sits somewhere on this map. Your stage decides your biggest constraint, and that decides what to work on next. Each stage has exit criteria, so you move on when the evidence says you're ready, not when the quarter ends.
- Stage 01Validation$0 – $1k MRRFounders only
- Stage 02MVP$1k – $10k MRR2–3
- Stage 03Acquisition & Distribution$10k – $30k MRR4–8
- Stage 04Customer Retention$30k – $80k MRR10–20
- Stage 05Product Focus$80k – $200k MRR20–40
- Stage 06Scalability and Growth$200k – $500k MRR40–80
- Stage 07Governance$500k+ MRR80+
Brands I have worked with
Extend
Crowd Analyzer
FIFA
Agthia
BLVD World
McDonald's
World Bank
Riyadh Season
The American University in Cairo
AUC School of Continuing Education
Brands and organisations I have worked with, directly and through Crowd Analyzer and Extend.
Two careers at once
I've had two careers running side by side.
Fifteen years building B2B SaaS inside larger companies expanding into MENA (Singapore, Cairo, Dubai, Riyadh), and ten of those years teaching and advising founders building from scratch, in accelerators, incubators and universities across six countries. Seeing both sides is why ASaaSI Middle East exists. Big companies have the budget and the process, founders have the vision and the speed, and each is missing what the other has. I know how SaaS actually works in this region, and I want to pass that on to the people building here.
Latest writing
Operations, pricing, growth, data and AI, and hiring. Fifty pieces, grouped so one leads naturally to the next.