Mohamed Elsherifالعربية

SaaS operations & transformation

I know SaaS. Let me help.

I'm Mohamed Elsherif, a SaaS operations and transformation advisor and the founder of ASaaSI Middle East. I've spent fifteen years running SaaS operations across MENA, from the inside.

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Mohamed Elsherif, seated and laughing, in a black roll-neck against a dark ground.

Work with me

Operations & transformation advisory

For founders and executives who have validated the product and now feel the way the company runs slowing them down. Start with a clarity call, then a team workshop, or help hiring the role that shapes your next stage.

The work, in numbers

3,000+
participants trained in the past 10 years
250+
founders advised one to one
156+
startups
6
countries across MENA

These come from ten years of cohorts, workshops and one-to-one sessions, done alongside my operating roles.

What participants say

  • What I gained from this course goes beyond information. I acquired new skills, joined a lifelong community, and had the opportunity to engage in meaningful and open business discussions.

    Shahd Mohamed

  • The course was very insightful and changed my perspective about a lot of aspects when it comes to validation and founder–market fit. The Coach prompts are amazing to help you and challenge you to refine the idea and the statements needed to make things straight.

    Omar Youssef

  • Don’t be over optimistic about your idea, it might just be more of a burden than an actual money maker! Mr. Mohamed will challenge your idea for you, but you’ll have to defend it yourself! If you really want to go to the founders circle and live that messy life, FIGHT. Thanks Mr. Mohamed Elsherif for providing me with the knowledge, tools, awareness and POWER to move on.

    Mohamed Ali

  • ممتنة لك بحجم السماء يا محمد الشريف، وكم خبراتك المميزة التي استفدنا منها على مدار الكورس.

    Mariam Rabie
Cohort group photo, outdoors.
Cohort group photo, evening session.
Workshop group photo, office.

Run your own numbers

Four tools built on the same material I teach and advise from. No sign-up, no email wall, and nothing you type is stored or sent anywhere.

All three tools

Brands I have worked with

  • Extend
  • Crowd Analyzer
  • FIFA
  • Agthia
  • BLVD World
  • McDonald's
  • World Bank
  • Riyadh Season
  • The American University in Cairo
  • AUC School of Continuing Education

Brands and organisations I have worked with, directly and through Crowd Analyzer and Extend.

Mohamed Elsherif, seated and laughing, in a black roll-neck against a dark ground.

Two careers at once

I've had two careers running side by side.

Fifteen years building B2B SaaS inside larger companies expanding into MENA (Singapore, Cairo, Dubai, Riyadh), and ten of those years teaching and advising founders building from scratch, in accelerators, incubators and universities across six countries. Seeing both sides is why ASaaSI Middle East exists. Big companies have the budget and the process, founders have the vision and the speed, and each is missing what the other has. I know how SaaS actually works in this region, and I want to pass that on to the people building here.

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