Speaking topic
Building Media Intelligence That Understands the Arab World
Most media intelligence tools are built for English and imported into the region, missing Arabic dialects, cultural context and local signals. Drawing on more than fifteen years in Arabic media intelligence, Mohamed shares what it takes to build it properly here — whether as a SaaS product or as an organisational or national media intelligence centre.
Overview
What the room leaves with
- Understand why global AI models misread Arabic content, and how to address it
- Decide when to build, buy, or combine media intelligence capabilities
- Structure an analyst team and define its core roles
- Select the right data sources and tools for Arabic monitoring
- Turn monitoring data into insights and early-warning signals decision makers can act on
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