One call · 60 minutes
You don't have ten problems. You have one, and it's probably not the one you're working on.
One paid hour with someone who has run the function you're trying to fix. I've spent fifteen years inside B2B SaaS companies across MENA, and this hour is about your business, not mine.
What it costs
$99
One 60-minute call, paid in advance on BrainsMingle. Nothing to sign afterwards and no obligation to take anything further.
Why founders book this
People rarely book this because the product is wrong. They book it because the company has outgrown the way it's run, and the advice they've had so far came from people who never had to make payroll. Free calls tend to end in a pitch. This one ends in an answer, which is why it isn't free.
- You had your best sales month ever, and payroll on the 25th was still tight.
- Revenue and headcount have grown at the same pace for a year, and you've started calling that scale.
- You hired a strong salesperson to fix sales, and deals still aren't closing.
- You're about to raise, and you can't explain your gross margin in one sentence.
- Every important decision still goes through you, and you've started calling that leadership.
What the hour gets you
Sixty minutes is enough to find one constraint and decide what to do about it. It isn't enough to fix your company, and I won't pretend it is.
A read of your numbers before the call
Before we meet, you send your MRR, growth rate, gross margin, headcount and churn through a short form. I read them in advance, so we spend the hour on your problem instead of me catching up.
One clear constraint
Not a list of ten things to improve. The one thing that will still be holding you back in six months if you leave it alone, explained so you can push back on my reasoning.
Your real stage
Where you sit on the 7-Stage MENA SaaS Growth Roadmap, based on your MRR and team size, and what that stage says you should and shouldn't be spending on right now.
A decision you can act on this week
One or two moves in plain language, plus what to stop doing to make room for them. If the honest answer is to do nothing yet, I'll tell you that.
A written summary
A short note within two working days with the constraint, the reasoning and the next moves. Easy to forward to a co-founder or board member who wasn't on the call.
How the call works
Four simple steps. No discovery call to book the real call.
Book and pay
Pick a time on BrainsMingle and pay the $99 up front. Paying makes this an hour of work, not a sales call, and it means I can honestly tell you if you don't need me.
Send your numbers
After booking, you fill in a short form: MRR, growth, gross margin, headcount, churn, and the one thing worrying you most. It takes about ten minutes and makes the hour far more useful.
The call
Sixty minutes on video, in English or Arabic. I spend the first ten minutes checking whether the problem you named is the real one. The rest goes on whatever turns out to matter.
The written summary
Within two working days you get the constraint, the reasoning and the next moves in writing. What you do next is up to you. Most founders act on it alone, and some come back to book a workshop for their team.
Who this is for, and who it is not
Book it if…
- You're past validation. Someone with no personal connection to you pays for the product, and the challenge is now execution.
- You can make a decision without a committee.
- You have numbers, even rough ones. An estimated MRR and gross margin are enough.
- You'd rather hear the uncomfortable version in an hour than the flattering one over six weeks.
Don't book it if…
- You're still looking for an idea. This call is for a company that already has a product people pay for.
- You want someone to approve a decision you've already made. I won't, and you'll have paid $99 to hear it.
- You need a full-time operator. One hour won't replace a hire.
- You want ongoing support. This is one call, and if it shows your team needs more, a workshop is the next step.
Before you book
- It used to be free. Why the change?
- Free calls filled up with people who wanted a chat, and the founders who needed the hour most couldn't get a slot. A small fee fixes that on both sides: you come prepared, and I come having read your numbers. It also lets me tell you honestly when the best move is to do nothing.
- Why one call and not an ongoing engagement?
- Most founders don't need ongoing help, and the ones who do should find that out in an hour, not after a month of invoices. If your team needs more, the half-day workshops on the Work with me page are the next step.
- What if the call isn't useful?
- Then I haven't earned the fee, and I'd like you to tell me before the call ends. With your numbers in front of me it's rare not to find a clear constraint, and if it happens we'll sort it out between us.
- Which currency do I pay in?
- US dollars, through BrainsMingle, which handles both the booking and the payment.
- Arabic or English?
- Either, and switching mid-sentence is completely normal. The material was built in both languages, not translated from one to the other.
- Can my co-founder join?
- Yes, and it usually helps. With more than two people it becomes a workshop, which is a different format with a different price.
- Will you sign an NDA?
- Yes, send it before the call. Everything we discuss stays between us either way, and nothing you share shows up in my writing or teaching without your written permission.
What participants say
From participants in the MENA SaaS Foundation Masterclass, in their own words and their own language.
What I gained from this course goes beyond information. I acquired new skills, joined a lifelong community, and had the opportunity to engage in meaningful and open business discussions.
Shahd Mohamed
The course was very insightful and changed my perspective about a lot of aspects when it comes to validation and founder–market fit. The Coach prompts are amazing to help you and challenge you to refine the idea and the statements needed to make things straight.
Omar Youssef
Don’t be over optimistic about your idea, it might just be more of a burden than an actual money maker! Mr. Mohamed will challenge your idea for you, but you’ll have to defend it yourself! If you really want to go to the founders circle and live that messy life, FIGHT. Thanks Mr. Mohamed Elsherif for providing me with the knowledge, tools, awareness and POWER to move on.
Mohamed Ali
ممتنة لك بحجم السماء يا محمد الشريف، وكم خبراتك المميزة التي استفدنا منها على مدار الكورس.
Mariam Rabie
One hour, one constraint
If you can name the number that worries you most, you've already done the hard part of preparing. Bring it, and let's find out what's really behind it.