Conferences, newsrooms, universities
I am useful on stage when the room is tired of imported answers.
Conferences, newsrooms, universities and internal leadership sessions, in Arabic or English.
What I speak on
The Operator's Playbook: Scaling a SaaS Company Without Breaking It
Growth exposes every weak process in a SaaS company. Drawing on his years as COO, Mohamed shares how to scale teams, systems and customer operations without losing speed or quality, and why most scaling problems are operational rather than commercial.
Outcomes and formats
The AI-Ready Organization: Operations Transformation for MENA Companies
Adding AI tools to broken workflows produces faster chaos. This talk shows leaders how to redesign operations around AI: where to start, how to bring teams along, and how to measure real impact instead of activity.
Outcomes and formats
Why Most MENA SaaS Startups Stall, and the 7 Stages That Fix It
Most founders are solving the wrong problem for their stage. Mohamed introduces the MENA SaaS Growth Roadmap, a seven-stage framework built from years of advising founders across the region, and shows what the team, systems and priorities should look like at each stage.
Outcomes and formats
AI for Marketing Teams: What to Automate, What to Protect
AI can save marketing teams hours every week, or quietly damage the brand. This practical session shows where AI delivers real value in research, content and reporting, and where human judgment must stay in control.
Outcomes and formats
Building Media Intelligence That Understands the Arab World
Most media intelligence tools are built for English and imported into the region, missing Arabic dialects, cultural context and local signals. Drawing on more than fifteen years in Arabic media intelligence, Mohamed shares what it takes to build it properly here — whether as a SaaS product or as an organisational or national media intelligence centre.
Outcomes and formats
Stages and platforms
- Misk Foundation
- The American University in Cairo
- Egyptian University of Informatics
- Elsewedy University of Technology
- Creativa
- Hive Analytics
- Social Media Day
- Gen Insights
- IIEX Europe
- EME Innovation Day
- Ethical AI
Speaking engagements and training delivered for these organisations and events over the past 5 years.
Selected sessions
Ethical AI Readiness Lab for NGOs in Egypt
AI for marketing, media, content and personal branding — a two-hour hands-on workshop, run with Educuality
IIEX Europe 2026
The Future: Building Culturally Intelligent AI for Global Insights
Make X Meetup
Turning your idea into a scalable business — built on the 7-stage MENA SaaS Growth Roadmap
Bio, three lengths
Copy whichever length fits your programme. Please use the headshot below rather than a screenshot.
Mohamed Elsherif is a SaaS operations and transformation advisor, founder and CEO of ASaaSI Middle East, and a former COO at Crowd Analyzer.
Mohamed Elsherif is a SaaS operations and transformation advisor with more than fifteen years across the MENA region. He is founder and CEO of ASaaSI Middle East, which provides SaaS enablement, training and consulting to Arab-world founders, and founder of the Arab Media Intelligence Network. He was COO at Crowd Analyzer and Business Insights Director at Extend, and has trained more than three thousand participants over the past decade.
Mohamed Elsherif is a SaaS operations and transformation advisor who has spent more than fifteen years inside the operating function of technology companies across the MENA region, rather than advising it from outside. He is founder and CEO of ASaaSI Middle East, which provides SaaS enablement, training and consulting to founders in Arabic-speaking markets, and founder of the Arab Media Intelligence Network. As COO at Crowd Analyzer he led the turnaround after the company closed in 2021, reopening three offices, growing the team from two people to over a hundred and generating more than $1.5M in SaaS sales within two years. He was previously Business Insights Director at Extend and Head of Research and Consumer Insights at Crowd Analyzer. He has taught at the American University in Cairo and the Egypt University of Informatics, trained over three thousand participants and advised more than two hundred and fifty founders one to one. He holds an MSc in Social Informatics from the University of York.
Booking enquiry
Tell me the date, the audience, the format and the language and I can answer quickly. I speak in Arabic and English, and I would rather decline early than be a poor fit on the day.