Mohamed Elsherifالعربية

I teach the thing I spent fifteen years doing.

Live cohorts through ASaaSI Middle East, built on a roadmap written for MENA rather than translated into it.

The 7-Stage MENA SaaS Growth Roadmap

Seven stages, each with its own goal, revenue range and team shape. Find where you actually are — a company can be ahead in one function and behind in another, and naming the stage is usually the first useful thing that happens.

  1. Validation

    Find one person with one burning problem who will pay. You are not a CEO yet — you are a researcher.

    $0 – $1k MRRFounders only

  2. MVP

    Build the MVP with the committed cohort closest to product-market fit, and move from manual chaos to an execution rhythm.

    $1k – $10k MRR2–3

  3. Acquisition & Distribution

    Identify and run the acquisition channels that actually fit your business — plural, not one — and build a repeatable engine.

    $10k – $30k MRR4–8

  4. Customer Retention

    Fix the leaky bucket before scaling. The focus shifts from more sales to a better product.

    $30k – $80k MRR10–20

  5. Product Focus

    Recognised as first in your niche, with the power to say no. Efficiency over pure growth.

    $80k – $200k MRR20–40

  6. Scalability and Growth

    A second act: a new product, a new geography, or a new channel.

    $200k – $500k MRR40–80

  7. Governance

    Build the machine that builds the machine. Control the expansion and regain operational quality.

    $500k+ MRR80+

Stages 1 to 3 are built and taught today. Stages 4 to 7 are mapped but the curriculum is not written yet.

What I teach

MENA SaaS Foundation Masterclass — Stage 1, Validation

Reserve a seat
Outcome
You leave with two committed pilots — signed letters of intent or paid concierge pilots, not compliments — a validated ICP with three scored buyer profiles backed by real evidence, an outbound engine running above a 10% reply rate, and a value-based price you can hold under pressure.
Format
Live cohort. 6 modules, 17 steps. Every step pairs a teaching deck, an AI Coach prompt and an asset pack completed live in the room, applied to your own product and ICP. Arabic-first.
Who it is for
Founders at $0–$1k MRR with no repeatable process yet, still proving that one ICP has a burning, budgeted problem. Not for founders looking for inspiration.

MENA SaaS Foundation Masterclass — Stage 2, MVP

See the programme
Outcome
You move from manual chaos to an execution rhythm: activation, tracking, a financial foundation, pricing, deal-closing, onboarding, and a product-market-fit stage gate you can actually pass.
Format
Live cohort. 8 modules, 23 steps, built around the same triple-layer structure.
Who it is for
Founders at $1k–$10k MRR with committed or paying customers but ad hoc tooling, building the MVP with the cohort closest to product-market fit.

MENA SaaS Foundation Masterclass — Stage 3, Acquisition & Distribution

See the programme
Outcome
A repeatable, marketing-driven client-acquisition engine running on whichever channels genuinely fit your business — ads, SEO, outbound, partnerships — rather than a bet on one.
Format
Live cohort. 7 modules, 20 steps.
Who it is for
Founders at $10k–$30k MRR with 4–8 people, ready to build real distribution.

Ask about a programme

There is no waitlist and no checkout here. Message me on WhatsApp for dates, fit and cohort availability, or send the form below and I will reply personally.