Hundreds of tools are available and every single one of them claims to be the best in his class. So many items to compare and check before deciding to change or use a social intelligence tool for the first time. Here is my journey analyzing 10 social intelligence tools and how did we choose Sprinklr to replace Meltwater. What are the items used to compare the RFP and its structure process? The following article is a guide you can replicate to your needs. I hope this will aid you in your request to better choose your next social intelligence tool.
What are the major items to look for?
Channels
The first thing you should worry about is the channels’ coverage. Do not look for the tool that offers the highest number of channels. Look for the tool that has the highest coverage of the channels you care about. Do not look for Linkedin if you do not care about it. Do not add channels to the benchmark if it is a priority.